The website for How to Fly a Horse is a companion to Kevin's Ashton's book from Random House on the subject of creativity. The site has additional articles, quotes, infographics, quizzes, interactive notes and a bibliography intended to enrich the reader's experience of reading the book. It also serves as an introduction to Ashton's historic technology work (he is the father of the "Internet of Things") as well as introducing the book itself.
The site is build on Wordpress with a significant amount of custom work done in CSS, jQuery, HTML, and PHP. The site is built to be easy for non-technical staff to be able to update all sections of the website quickly and easily.